Sports Marketing

SPORTS MARKETING

"GET'S THEM OFF THE COUCH AND INTO THE STADIUM"
THE WORLD IS A NATION OF COUCH POTATO SPORTS FANS. THERE IS A LARGE GAP BETWEEN THE NUMBER OF FANS
WHO ACTUALLY GO TO A GAME AND THOSE WHO WATCH FROM THEIR COUCH IN FRONT OF THE TELEVISION

THREE REASONS ARE

1. PEOPLE ARE TOO BUSY, SO THERE IS LESS OPPORTUNITY TO GET OUT TO A GAME
2. THE AVAILABILITY OF SPORTS ON TELEVISION IS SO MUCH MORE EXTENSIVE THAN IT WAS YEARS AGO
3. PEOPLE THINK THE COST OF GOING TO GAMES IS TOO HIGH

WE HAVE ALL THE REBUTTALS

ATTENDANCE VS. WATCHED ON TV

TOTAL 3437	ATTENDED GAME/EVENT	WATCHED ON TELEVISION
BASEBALL	39.7%	62.2%
FOOTBALL	32.7	72.1
BASKETBALL	20.3	46.1
GOLF	16.5	46.4
HOCKEY	15.7	26.6
SOCCER	8.5	22.6
AUTO RACING	7.4	22.6
TENNIS	5.4	35.6
BOXING	1.0	13.0
NONE OF THE ABOVE	31.9	11.3